Fitness and health, both physically and mentally, are paramount during this time of raging Coronavirus pandemic. Fitness industry professionals and individuals have been forced to rethink how they conduct fitness solutions in the pandemic’s wake. We now exercise in a completely different way. With more people opting to stay at home rather than use fitness centers and gyms, the fitness industry has had to change how it engages with consumers. The old formulas of diet planning, meal prepping, and goal setting has gone by the wayside. The fitness industry is growing and evolving. As we are halfway through 2021, you can expect even more fitness trends to take shape. Experts in the industry are predicting dramatic changes. So, here are a few things you need to know about the fitness trends that will shape 2021.
The year 2020 marked a huge turn towards virtual fitness. As the COVID pandemic has kept us indoors, virtual fitness has gained in popularity. There are options for everyone, from platforms that allow athletes to train and compete virtually to online games that motivate players to work out and socialize. These programs range from digital at-home cycling to online communities. There was a huge shift towards virtual fitness last year. For the first time ever, we saw health enthusiasts hosting virtual online sessions and personal trainers using video chat to perform workouts. Fitness is also highly incorporated into video games by using movement as the main controller; this is not just confined to apps. Consumers seem to like the virtual option, and so they are likely to continue using it. Others will return to on-site gyms in 2021.
Wearable Fitness Devices
Over the past decade, wearable technology has surged in popularity. Analysts are predicting that more than 900 million people will wear the devices by 2022. These technologies represent the most significant advancement the industry expects for 2021. Fitbits, health trackers, and other wearable data are becoming more valuable in evaluating and improving fitness, health, and wellness. In addition to offering detailed information about health, sleep habits, and recovery, these devices will provide personalized recommendations as well.
At Home Fitness
Since gyms are now restricted, consumers are likely to continue investing in at-home fitness. In a recent study, more than 70 percent of people said staying fit at home was easier than going to the gym in a recent study. Many predict that most people will resume their at-home workouts as the pandemic uncertainty continues. They are reserving space to build customized home gyms. In addition, you do not have to buy costly equipment to get a good workout. American’s equip their home gyms during quarantine for $95.00 – considerably less than joining a gym. Exercise bands and dumbbells are cost-effective ways to get in shape.
Minimal-equipment Workout Apps: At-home gyms can be perfect for some, but there is not enough space in most homes to set one up. Those people who lack space in their homes can utilize free apps and Internet videos to get a good workout. The body’s weight is used as resistance in apps and videos, requiring no equipment.
Luxury Boutiques and Fitness Studios: Due to boutiques and fitness studios’ closings during the pandemic, high-end weight training equipment enjoyed a boom in sales. In the first quarter of 2020, some manufacturers saw sales increase by more than 200%. Even with the high initial investment, the equipment is hugely rated and popular. Many believe wealthy customers will create fully-equipped home gyms with high-end stationary bikes, treadmills, and rowing machines.
Body and Mind Connection
Meditation, yoga, Pilates, and other mind-body activities have gained popularity recently. Many fitness enthusiasts have sought ways to promote physical and mental health together, rather than separately. With the onset of the pandemic, more people have become aware of all the health benefits of yoga, breathing exercises, meditation, and Pilates. Exercises of this type improve balance, muscle strength, and flexibility. Mentally, they can help reduce stress and improve concentration.
In addition, the trend of intentional exercise is growing. As opposed to making the motions of a workout mindlessly, this exercise emphasizes your form and muscles. If you make these changes to your routine, they may improve the quality of your workout and keep you focused.
The popularity of this type of collective training is expected to grow, especially as mass fitness consumers place a dual emphasis on their mental and physical health. Combining virtual and in-person training, equipment, and apparel will yield a $66 billion market by 2027.
High-Intensity Interval Training (HIIT)
Recently, high-intensity interval training has become one of the top fitness trends. It combines aerobic exercise with short intervals of rest for a full-body workout. A HIIT workout is an effective way to shed pounds and gain muscle, and you can do it with or without equipment, in a gym, or at home. The demand for HIIT training will continue to rise in 2021, driven by both the increasing number of service offerings and the flexibility this training offers. From a programmability perspective, HIIT is relatively simple and aimed at a general audience.
Functional Fitness Training
Function Fitness is a full-body workout that emphasizes exercises and bodyweight movements. It gives people more strength, balance, and endurance to go about their daily lives. These programs are ideal for older adults and those who have recently undergone physical therapy. Just like HIIT, analysts predict that functional fitness will remain popular and take center stage in 2021.
Personal Training and Coaching
Training online or offline will remain a big draw for the fitness industry. With fitness as the only backbone trend, personal trainers will have a prominent role to play in 2021. A key factor influencing their success has been their ability to adapt and initiate new training regimens in response to changing circumstances.
Group Training: A great way to get back into fitness, group training is cost-effective, offers a team of qualified coaches, and has a welcoming environment. In addition, friends and family can train together.
Outdoor Activities: Like group training, we all need the opportunity to get outside and exercise. Even if gyms are closed, you can hit the park for an outdoor workout. If you surround yourself with an active environment, you will be more motivated to stay active.