Outrageous Pricing of Viibryd Sparks Controversy

Mahshid Moghei, PhD Medically reviewed by Mahshid M. on


he exorbitant pricing of Viibryd, a medication used to treat major depressive disorder (MDD), has garnered significant attention and sparked a contentious debate within the pharmaceutical industry. This controversy highlights the pricing disparities within the United States healthcare system and underscores the lack of regulatory oversight in challenging drug makers' pricing practices. As we explore the factors contributing to this outrageous pricing, including marketing costs, profit motives, and the impact of mental illness, it becomes evident that the implications for individuals seeking affordable medication are profound. In this article, we delve into the underlying issues surrounding the pricing of depression and Viibryd and consider potential solutions to address this ongoing controversy.

Key Takeaways

  • The lack of regulatory oversight and pricing disparities in the United States contribute to the high cost of medication compared to other countries.

  • Marketing costs and the profit motive of pharmaceutical companies drive up the prices of drugs like Viibryd.

  • Viibryd's effectiveness is comparable to other drugs in the same class, yet marketing costs, research, and patent protection drive its high price.

  • Buying Viibryd from international online pharmacies like Planetdrugsdirect.com offers a significantly lower price than purchasing it in the United States.

Lack of Regulatory Oversight and Pricing Disparities

Due to the lack of regulatory oversight and pricing disparities in the United States, the cost of medication such as Viibryd, remains significantly higher compared to other developed countries. Unlike most developed countries, the United States lacks a regulatory framework for challenging drug makers in pricing, which has systems to negotiate drug prices. Single-payer systems in other countries allow governments to negotiate prices aggressively; some even have caps on drug companies' charges. As a result, Americans pay more for medication compared to citizens of other countries. This is particularly evident in the case of Viibryd, which costs $347 for a 30-day supply in the US, with no generic available—in comparison, purchasing Viibryd through Planetdrugsdirect.com costs as low as $228.99 for the same supply, also with a generic alternative of 50 tablets for $108.99. This pricing disparity highlights the need for regulatory oversight and measures to address the high medication cost in the United States.

Marketing Costs and Profit Motive

The impact of high medication costs, such as Viibryd cost alone, in the United States is further compounded by their significant investment in marketing and profit margins. Companies invest heavily in marketing efforts to promote drugs and capture market share. In 2016 alone, companies spent an estimated $30 billion on drug advertising. They target consumers through direct-to-consumer advertising and healthcare professionals, such as psychiatrists, through sales representatives. These marketing costs, research and development expenses, and patent protection contribute to the high prices of medications like Viibryd. Moreover, companies are driven by profit motives, aiming to generate returns for their owners and shareholders. The demand for mental health drugs creates a lucrative market, allowing companies to charge higher prices. This profit motive further exacerbates the high medication costs in the United States.

Impact of Mental Illness and Viibryd's Effectiveness

Mental illness affects a significant portion of the American population, and Viibryd's effectiveness in treating major depressive disorder is a topic of interest. With over 47 million Americans suffering from mental health disorders, the demand for effective medications is high. Viibryd, a new drug for treating major depressive disorder, has been granted a patent for 20 years, allowing the creators to charge high prices. However, the FDA has not found significant advantages or side effects of Viibryd over other drugs in the same class. Despite its effectiveness comparable to different medications, patients must still pay exorbitant prices. This highlights the need for accessible and affordable mental health treatments, as individuals with mental illness deserve affordable options to improve their well-being.

Research and Development and Patent Law

The drug development process, including research and development (R&D) and patent law, plays a significant role in shaping the pharmaceutical industry and pricing medications. Pharmaceutical companies invest a substantial portion of their budget into R&D, with the average time to win FDA approval being 7.3 years and the median cost of R&D for a drug being $648 million. These costs and the need to recoup investment and profit contribute to high drug prices. Additionally, pharmaceutical companies hold patents on new drugs for 20 years, which allows them to have a monopoly over the market and charge high prices. To promote competition and lower drug prices, patent system reform is needed.

Buying Affordable Viibryd and Planetdrugsdirect.com

The availability of affordable alternatives for Viibryd and the convenience of purchasing it from Planetdrugsdirect.com can provide potential options for individuals seeking more affordable medication. Viibryd, a medication used to treat major depressive disorder, is known for its high price in the United States. However, Planetdrugsdirect.com offers a significantly lower price for a 30-day supply of Viibryd at $108.99 for the generic version. Our partners with government-approved dispensaries to ship to countries around the globe are highly reviewed and have a five-star rating, ensuring savings, safety, and service. Customers can rely on Planetdrugsdirect.com for convenient shipping and customer support. By purchasing Viibryd from one of our reputable partners with government-approved dispensaries, individuals can save money while still receiving the medication they need. It is important to note that professional medical advice should always be sought before taking any medication.

Frequently Asked Questions

How Does the Lack of Regulatory Oversight Contribute to the High Pricing of Viibryd?

The lack of regulatory oversight in the United States contributes to Viibryd's high pricing. Without a framework for challenging drug makers on pricing, pharmaceutical companies can set prices based on their profit motives, leading to excessive costs for consumers.

What Role Do Marketing Costs Play in the High Price of Viibryd?

Marketing costs play a significant role in Viibryd's high price. Pharmaceutical companies invest heavily in advertising and promotional activities to capture market share and drive profits. These costs contribute to the overall pricing of the medication.

Why Do Drug Companies Charge More for Mental Health Medication than Other Drugs?

Drug and health insurance companies charge more for mental health medication compared to other drugs due to the high demand for such medicines and the lucrative market it creates. Additionally, marketing costs, research and development expenses, and patent protection contribute to the high prices.

How Does Viibryd Compare to Other Drugs in Terms of Effectiveness for Treating Major Depressive Disorder?

Viibryd's effectiveness for treating major depressive disorder (MDD) is comparable to other drugs in the same class, according to the FDA. However, its high price is driven by marketing costs, research, and patent protection.

How Does Purchasing Viibryd From Planetdrugsdirect.com Offer Significant Cost Savings Compared to Buying It in the United States?

Purchasing Viibryd from Planetdrugsdirect.com offers significant cost savings compared to cash price of buying it in the United States. With a price of $108.99 for the generic version for a 30-day supply, customers can save money while still receiving convenient shipping and excellent customer service.

Rely on PlanetDrugsDirect.com to Buy Viibryd (Vilazodone)

As a trusted prescription referral service, we offer important benefits whenever you order online. Each of our partner pharmacies and/or government-approved dispensaries is committed to providing the best experience possible of any online prescription referral service on the internet. We offer:

  • Low prices

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  • Generic and brand-name medications

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The content on this page is for informational and educational purposes only and does not constitute professional medical advice. Patients should not use the information presented on this page for diagnosing a health-related issue or disease. Before taking any medication or supplements, patients should always consult a physician or qualified healthcare professional for medical advice or information about whether a drug is safe, appropriate or effective.